Portfolio
Real-world race marketing and design experience.
**Some race merchandise featured in my portfolio includes artwork and designs that were provided by the client. My original graphic design work is created by a human, not AI.**
Bigfoot Classic 2027
5K • Quarter Marathon • Half Marathon
Branding • RunSignUp • Web Design • Promotional Design
Developed the visual identity and digital marketing assets for the 2027 Bigfoot Classic race series. Designed the event webpage, established the color palette around the race merchandise, and created T-shirt, medal, limited-edition promotional images, and product mockup graphics. Designed promotional web banners featuring the race branding and participant photography using Adobe Photoshop.
Live website example:
Mardi Gras Madness 2027
5K • 10k
Branding • RunSignUp • Web Design • Promotional Design
Developed the visual identity and digital marketing assets for the 2027 Mardi Gras Madness race series. Designed the event webpage and created race merchandise graphics, product mockups, and promotional web banners using Adobe Photoshop.
Live web example:
Rodeo Stampede 2027
5K • Quarter Marathon • Half Marathon
Branding • RunSignUp • Web Design • Promotional Design
Developed the visual identity and digital marketing assets for the 2027 race series. Designed the event webpage and created branded merchandise graphics, promotional visuals, product mockups, and digital marketing assets to maintain a cohesive visual presence across the event.
Live web example:
Summer Meltdown 2026
5K • Quarter Marathon • Half Marathon
Branding • RunSignUp • Web Design • Promotional Materials
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For the 2026 series, I developed a cohesive visual identity across the race’s digital and promotional materials while adapting the design to multiple race distances and participant touchpoints. The design combines a vibrant summer aesthetic with bold typography and energetic graphics to create a recognizable visual identity across the entire race experience.
Created animated satellite-map videos for each race distance to help participants visualize their course before race day. Each animation communicates key course information, including:
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Start and finish locations
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Turnaround points
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Laps
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Mile markers
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Total distance
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Elevation information
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Course progression and route direction
Live web example:
Heroes & Villains 2026
5K • Quarter Marathon • Half Marathon
Branding • RunSignUp • Web Design • Promotional Materials
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For the 2026 series, I created a cohesive visual identity and developed graphics and digital materials that brought the theme to life throughout the participant experience. The design focused on creating a bold, comic book aesthetic while maintaining clear communication across all participant materials. The visual identity was adapted across websites, merchandise, promotional graphics, and race-day materials to create a consistent experience from registration through race day.
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Live web example:
Shark Week Showdown
5K • 10K
Branding • RunSignUp • Web Design • Promotional Materials
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For the 2026 series, I developed a cohesive visual identity and carried the theme across race merchandise, digital platforms, promotional materials, and the participant experience. The visual identity combines a bold aquatic aesthetic with playful shark-inspired graphics to create an engaging and recognizable race experience. The branding was carried consistently across digital and physical materials, while the animated course maps transformed detailed course information into an accessible and engaging visual format.
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Live web example:
Website Design & Digital Branding
Web Design • UX/UI • Marketing Design | 2025 - 2026
Designed and maintained digital content for Bigfoot Running Company, a themed race event company specializing in running events across multiple states. Created website layouts, updated event pages, organized content, and developed graphics to improve the user experience and strengthen brand consistency. Focused on creating a clean, engaging, and easy-to-navigate experience for runners — from discovering events to registering and finding race information.
Responsibilities & Tools:
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Website design and content updates
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Event page layouts and promotional graphics
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Digital marketing assets
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User-focused page organization
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Designed animated race route visuals
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Adobe Creative Suite and Canva
